Perspective

 Photography, Project Management, Zip Lines  Comments Off on Perspective
Nov 192012
 

I was having a wonderful conversation with a fellow photographer the other day and we were discussing how our perception of our surroundings have changed since we started our journeys as photographers. How we notice the changes of color in the clouds as the sun rises and sets in the sky, and know how long the color will last (20 minutes at most…) How the right angle can make a rather boring scene more interesting. How leaving an element out of a photograph can have more impact than having it in.

I was brought back to this conversation this morning as I was reviewing some financials for a client. They have been struggling a bit with their profitability and hired us to do some investigative work for them to see what might be the cause. Just as I was getting ready to close the file, a number hit me as out of place. There it was, just like the moment when the lighting is just right for a photograph, I knew I found what I was looking for.

Just as a rock climber cannot look at a cliff without trying to figure out a route, or a cyclist cannot drive up a hill without imagining the ride, you have a unique perspective in your work and your hobbies. That perspective helps you do whatever it is that you do better. How has your perspective changed as a result of your experience?

Paul

May 092012
 

Re-branding a company, like many other business initiatives,  is a big job and keeping track of it all can get to be a bit overwhelming. Being the techno-geek that I am, I went to find some resources on the web to help. I wanted to share these with you, because now matter what you are working to achieve I believe that they can make your life a bit easier.

1. Evernote – Think of it as a virtual filing cabinet for everything and anything. I started using it to catalog design ideas for our new site. Now I use it for everything from recipes to client data management to To-Do lists. Once you get started with Evernote, it just might become part of your daily life and the best part is that it automatically syncs with your phone, ipad, and computers! Free with paid options.  www.evernote.com

2. Dropbox- A great tool for sharing large files among a group of people. We use it to collect photos for our stock photo gallery as well as keeping all of our frequently used templates and files. Like Evernote, Dropbox will sync to all of your devices and it doesn’t care a bit if you are PC or Mac. Free with paid options.  www.dropbox.com

3. MindJet- A piece of mind mapping software that does so much more than mind mapping. We used it initially to map out the structure for our web navigation and have since used it for marketing planning, document prep, gantt chart creation, and even curriculum design. Not free… but you can get a free trial! www.mindjet.com

Whether you’re starting an new Zip Line tour, building a challenge ropes course, or just wanting to streamline your operational processes in your adventure business, these tools can make a world of difference! What are some tools that you use?

Paul