Marketing isn’t some trick or gimmick to coerce someone to buy what you are trying to sell. Marketing is the communication of your promise to deliver a remarkable experience or outcome to your clients. There is no magic trick to marketing, it is simply putting your promise in front of people who care, on a consistent basis. When you try to use a gimmick, you get in the way of the promise, and that keeps you from developing Ideal Client Relationships.
Paul
Paul on Google+
How do you answer someone when they ask “So, what do you do?”
Do you say:
-that you are a facilitator? (which in some countries means that you arrange illicit encounters…)
-I am a zip line operator
-or worse, that you are an Experiential Educator (and follow that by trying to explain what experiential means.)
Try this instead – answer with the outcome of what people get from working with you.
My answer? I help business owners make more money and serve more clients.
Now tell me, what do YOU do?
Paul
Paul on Google+
