Apr 242012
Zip Lines have officially hit pop culture. Last week, the latest episode of the cartoon South Park did a not so nice parody of the boys going on a zip tour. While they say that any publicity is good publicity, the episode actually pointed at some of the weaknesses in the average zip line experience.
If you want to see the episode, you can find it online. I’m not going to provide a link due to the crude nature of the show, but if you really want to see it you can find it. Let’s just say that their experience is not what they expected it to be.
While I was watching it, I was struck by how I have actually had many of the same experiences when I’ve gone on various zip tours. I’m not going to name names, but feel free to ask me if one of them was at your tour. Here are some of the take-aways:
- The anticipated experience – The experience you market must match the experience you deliver. If you don’t know, hire a secret shopper to evaluate it.
- Feigned enthusiasm – Clients can tell if you are being fake with your smile, your manners, and your enthusiasm. Be real.
- Branding Image consistency – Nothing screams adventure like an airport shuttle bus. (This is sarcasm, although Stephanie has quite a story about a recent Super Shuttle experience…)
So, what can you do to improve the delivery of your services so that they are genuine, consistent, and enticing people to come back for more?
Paul
Paul on Google+
Sorry, the comment form is closed at this time.